Rob Brown, the current president of the esteemed Chartered Institute of Public Relations, spoke in Jersey last week at the CIPR CI Forum, which was a half-day conference ‘exploring current and future issues for public relations and communications professionals’. The amicable Rob’s message to the assembled PR coterie was simple: The future of PR – at least in the short to medium term - is video. ‘Visual communication’ rather than text is the way forward.Read Article
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