The measurement of PR effectiveness provides much ongoing debate, but it all starts with the individual who is running your PR for you. Having been a journalist for 20+ years, working in the UK national media as well as locally in Jersey, I’ve been on the receiving end of a fair few press releases. I know what engages a journalist, I know what turns them off. I can also spot a good story a mile off, and I keep up to date with news so that when an opportunity arises for a client to utilise a current situation, I’m on it.Read Article
"People don't buy goods and services - they buy relations and stories and magic." Seth Godin
Inspirational PR: We listen to your story and then help you to tell it – and from the story comes the connection.
We’re an established communications agency because we are always looking at new trends; we don’t specialise in any one sector because the principles of great communication are universal; and we’ve built our business on the basis of our reputation – why not let us do the same for you?