"People don't buy goods and services - they buy relations and stories and magic." Seth Godin

Inspirational PR: We listen to your story and then help you to tell it – and from the story comes the connection.

We’re an established communications agency because we are always looking at new trends; we don’t specialise in any one sector because the principles of great communication are universal; and we’ve built our business on the basis of our reputation – why not let us do the same for you?

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We have worked with Direct Input for many years now to promote Standard Bank both locally and on the international stage. They fit in really well with our team, providing expert...

Claire Reid, Head of Marketing & Communications
Standard Bank

Fresh Ideas View All »

Tuesday 30 June 2015
How effective are we?

The measurement of PR effectiveness provides much ongoing debate, but it all starts with the individual who is running your PR for you. Having been a journalist for 20+ years, working in the UK national media as well as locally in Jersey, I’ve been on the receiving end of a fair few press releases. I know what engages a journalist, I know what turns them off. I can also spot a good story a mile off, and I keep up to date with news so that when an opportunity arises for a client to utilise a current situation, I’m on it.

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